I believe that the strength in my pitch is that it builds off of a real product that would greatly benefit from my imagined app. Reading assessment is a critically important aspect in today's educational landscape and one that many companies compete for a share in the global market. I think I have identified an improvement area in this field and one that teachers would greatly appreciate. Through enabling students to complete assessments themselves and then having organized digital access to the results teachers would be able to spend more time working with students on the curriculum instead of losing time completing one on one reading assessments.
One weakness of my pitch could be the fact that it isn't a completely new product - by building on an existing product I haven't exactly altered the educational venture landscape! I wanted to find more information about which school boards, provinces, countries, etc. used the various reading assessment tools that are currently available but the information wasn't available and weakened my market analysis. In the future I think I would research statistical data on products and companies before determining what I thought I could create. I selected PM Benchmark + after discussing with my wife what she would like to see developed in educational technology to help her in her role as a primary teacher. We both loved the idea of an app that could recognize and score a child's reading based on anticipated responses but I really don't know what technology would be required to make the idea a reality!
One weakness of my pitch could be the fact that it isn't a completely new product - by building on an existing product I haven't exactly altered the educational venture landscape! I wanted to find more information about which school boards, provinces, countries, etc. used the various reading assessment tools that are currently available but the information wasn't available and weakened my market analysis. In the future I think I would research statistical data on products and companies before determining what I thought I could create. I selected PM Benchmark + after discussing with my wife what she would like to see developed in educational technology to help her in her role as a primary teacher. We both loved the idea of an app that could recognize and score a child's reading based on anticipated responses but I really don't know what technology would be required to make the idea a reality!